1. Usability > Privacy
“Businesses that make money by collecting and selling detailed records of private lives were once plainly described as "surveillance companies. Their rebranding as "social media” is the most successful deception since the Department of War became the Department of Defense.“ (Snowden on Twitter)
In reaction to its latest data scandal, many people posted #deletefacebook to say: ‘enough is enough’. We now know that the Trump campaign team paid a private company to gather Facebook user data of 50 million people to change the outcome of the 2016 election. This is possible because, over many years, most of us have shared details about our lives openly without clear data protection in place. Facebook is very useful and people prioritize usability over privacy. While not even Mark Zuckerberg is sure any more whether Facebook should or shouldn’t be regulated (which equals to 'Facebook should be heavier regulated’ ;)), policy makers debate whether the time has come to do something against GAFA.
There is a second, technological way of handling this and it’s already happening: (Re-)Decentralization. My hope is that in a couple of years from now, it will be unimaginable not to own our data. We will treat details about our private lives much more carefully and the relationship will be reversed: We will get paid for sharing stuff. Due to Blockchain technology and others, power will not be centralized as it is at the moment and there is a big community of people who dedicate their time to creating this world.
Since the infrastructure for a decentralized internet needs to be built first (much like with the Web2 as we know it 25 years ago), decentralized applications are still shit. This is going to change soon and incentives will make all of us switch to platforms where we are actually in control of our data. I believe that this moment comes once the usability is equal to or better than in the apps we use today. The trade-off between usability and privacy won’t exist any more. I’m very excited for this future.